Merchants own their data
Every enriched attribute Merchdex generates is yours. Export it, use it elsewhere, or take it with you if you leave. We never lock you into a proprietary schema you cannot extract.
About Merchdex
Product data problems cost independent merchants sales they do not know they are losing. We are building the infrastructure to find those problems, fix them, and prove the commercial result.
When someone asks an AI agent to find the perfect jacket for a work trip, it searches structured product data in real time. Merchants with rich, validated, well-structured product data get recommended. Everyone else is invisible.
For large retailers, solving this is straightforward. They have engineering teams, data operations staff, and agency budgets measured in the hundreds of thousands of dollars. For independent merchants, the same problem can feel insurmountable: multiple protocol standards to comply with, thousands of products to enrich, and zero tooling built for their scale or budget.
Merchdex exists to fix that imbalance. Every capability in the platform was previously available only to merchants with enterprise infrastructure budgets. AI enrichment that PIM platforms charge $25,000 per year for. Multi-protocol feed generation that required dedicated engineering. Attribution dashboards that simply did not exist for SMB merchants. We built Merchdex to put those same tools in the hands of any independent brand on Shopify, starting at $99 per month with no engineering work required.
The shift to AI-mediated shopping does not have to widen the gap between large retailers and independent merchants. It can close it. That is what Merchdex is for.
What we believe
Every enriched attribute Merchdex generates is yours. Export it, use it elsewhere, or take it with you if you leave. We never lock you into a proprietary schema you cannot extract.
We report net retained revenue - gross minus refunds. Inflated attribution models make dashboards look good and lead to bad commercial decisions. We tell you what you actually earned.
Merchdex does not guarantee your products will appear in ChatGPT or rank in Gemini. ACP and UCP integrations work by Merchdex hosting correctly formatted feed files that AI platforms crawl on their own schedules. We make your catalogue eligible, structured, and correctly formatted. The AI platforms decide what to recommend and when. That boundary is stated clearly in every channel card in the dashboard - not buried in terms of service.
The claim substantiation controls, the sensitive-claim blocklist, and the evidence requirements in our enrichment pipeline are not legal boilerplate - they are product features that protect merchants from regulatory risk before it becomes a problem.
Merchdex is merchant-side infrastructure. Shoppers checkout on your store. We track the attribution - who came from where - but we never handle payment data, act as a payment intermediary, or become your merchant of record. That boundary is permanent.
When AI agents became the new storefront, enterprise retailers moved immediately - deploying teams and budgets to ensure their products were the ones being recommended. Independent merchants had no equivalent path. Merchdex is that path. Enterprise-grade AI enrichment, protocol compliance, and attribution from $99 per month. No engineering team required. No minimum contract. No reason a well-made independent product should lose to a mediocre one from a bigger brand just because of infrastructure.
The level playing field
The best independent brands often have better products than the giants. They should not be invisible to AI shoppers simply because they cannot afford the infrastructure to be found.
"The best small brands should not lose to average big brands just because of infrastructure. Merchdex exists to close that gap."
The Merchdex founding principle
The problem we're solving
When a Shopify merchant uploads a product called "Navy Wool Blazer - Size M" with a 200-word description, it is readable by human shoppers navigating a product page. It is not readable by an AI agent trying to answer "I need a smart-casual blazer for a January conference in Melbourne, I'm a size 10 Australian, budget $400."
To answer that query confidently, an AI agent needs to know: fit profile (slim? relaxed?), formality level (business casual? formal?), climate suitability (cold weather?), occasion tags (conference, office), material weight, country of origin sizing standard, and a natural-language summary it can reason over.
None of that is in the original product listing. Generating it manually across a 2,000-product catalogue is months of work. Merchdex generates it in an afternoon, with merchant review and approval at every step.
The landscape
September 2025
OpenAI launches ACP (Agentic Commerce Protocol)
ChatGPT Instant Checkout goes live. Etsy and Shopify merchants are auto-enrolled. Everyone else needs to self-integrate or be excluded. ACP works by merchants hosting product feed files at URLs that OpenAI crawls - it is not a submission system. Merchants who are auto-enrolled still need enriched product data to be recommended in relevant queries.
November 2025
Black Friday - AI traffic grows 805% YoY
Adobe Analytics confirms AI-driven retail traffic acceleration. Merchants receiving AI referrals have no way to measure what converts or why.
January 2026
Google announces UCP at NRF
The Universal Commerce Protocol launches with a 20+ retailer coalition. Shopify merchants are enrolled. Independent brands on other platforms are not.
March 2026
OpenAI pivots ACP to discovery-only
Instant Checkout is replaced by a discovery model. The protocol stabilises. The data quality problem - not the plumbing - becomes the primary merchant challenge.
June 2026
Merchdex launches
Shopify-first AI commerce readiness platform. Enrichment, validation, feed export, and attribution in one product. No engineering required.
Who we're for
Merchdex is designed for brands that sell independently - not through Amazon, not through a department store. You own your customer relationships and you need the tooling to compete for AI-driven discovery.
The highest-complexity category for AI enrichment and the one with the most to gain. Fit, occasion, climate, formality - all of it matters for AI agent recommendations.
Occasion, material, dimensions, compatibility - lifestyle products have rich attribute needs that standard Shopify listings never capture.
Durability, weather resistance, activity suitability, terrain compatibility - outdoor products benefit more from structured AI attributes than almost any other category.
Merchdex is Shopify-first, but WooCommerce, BigCommerce, and Magento connectors are in active development. If you are on a non-Shopify platform, join the waitlist on our contact page. We prioritise by demand - the more merchants waiting for a platform, the faster we build it.
Catalogue Readiness Score for every product in your Shopify store. No credit card, no engineering work.