Merchdex connects to Shopify, WooCommerce, Square, CSV, SFTP, APIs, and custom backends, then turns messy product, inventory, and policy data into compliant feeds for Google Merchant Center, ACP, UCP, schema.org, AI agents, and standard search. Merchants keep checkout, payments, and customer ownership. Merchdex handles discovery readiness and attribution.
Free catalogue audit. Paid plans start at $99/month.
The problem
Discovery surfaces depend on structured, current product data and merchant-owned policy information. Missing identifiers, weak attributes, stale inventory, and unsupported claims can stop products being eligible for discovery or reduce match quality. Merchdex finds those issues, helps fix them with approval, and tracks downstream clicks and orders.
Missing GTINs, stale prices, broken image URLs, and incomplete attributes can disqualify products from Google Merchant Center and AI discovery outputs. The average merchant has over 100 products in this state without knowing it.
Google, ACP/UCP destinations, and standard search all need structured product attributes such as occasion, fit, material, and use case to match products to specific buyer queries. Most catalogue listings only have a title, a price, and a description written for human readers.
Traffic from discovery surfaces and referral channels arrives without clear attribution. Merchants spend on visibility without knowing which channels generate real orders.
What Merchdex does
Connect your store, upload a feed, or sync from your backend. Merchdex stages the raw source, maps it into a canonical commerce model, enriches it with merchant approval, and publishes discovery-ready outputs for each destination.
Every product gets a score from 0–100 covering data completeness, attribute coverage, image validity, claim accuracy, and destination readiness. Free for every product in your catalogue.
We generate fit profiles, occasion tags, material properties, climate suitability, and natural-language product summaries so discovery systems can reason over your products properly.
Sensitive claims such as waterproof, organic, sustainable, and lifetime warranty are flagged and blocked from export until you provide source evidence. This protects your compliance posture automatically.
Merchdex generates Google Merchant Center CSV, ACP-format feed files, UCP-format feed files, and schema.org structured data from one enriched catalogue. Feed files are hosted at secure URLs that destination crawlers fetch. No engineering required.
Track which channels drive clicks and orders. Confirmed, likely, and assisted attribution are shown separately. Revenue is reported net of refunds. Return rate trend is shown alongside GMV as a second proof of value independent of channel attribution.
Stale inventory causes feed errors, poor shopper experience, and reduced trust in downstream discovery channels. Merchdex syncs inventory via store webhooks so generated feeds stay aligned with what shoppers can actually buy.
How it works
No engineering work. No protocol expertise required. Install, connect, and start seeing results.
Connect your store, upload a feed, or sync from your backend. Your full catalogue syncs in under 60 minutes.
Every product gets a Catalogue Readiness Score with specific, actionable issues ranked by impact.
Review AI-generated attributes in a simple approval queue. Approve in bulk or product by product.
Generate feeds. Merchdex hosts your Google Merchant, ACP, and UCP feed files at secure URLs. Google and OpenAI crawl them on their own schedules. Merchdex tracks clicks and orders via tracked links and order webhooks.
Built for the rest of us
When Walmart or ASOS wants to optimise their catalogues for AI discovery, they assign engineering teams and custom-build feed systems. Large retailers can keep product data structured, validated, and feed-ready across multiple channels. Independent merchants usually do not have that infrastructure. Merchdex closes that operations gap without promising ranking or inclusion.
That gap, between what large retailers can afford and what independent merchants can access, is exactly what Merchdex closes. Every feature in Merchdex was previously available only to merchants with six-figure data infrastructure budgets. AI-native enrichment, multi-protocol feed generation, and attribution dashboards are now available from $99 per month, with no engineering work required.
The shift to AI-mediated shopping does not have to favour the biggest players. It can favour the brands with the best products, if those products are structured in a way AI agents can understand. That is what Merchdex makes possible for every independent merchant, regardless of team size or technical capability.
Without Merchdex
Custom engineering effort. Slow feed fixes. No clear discovery path.
With Merchdex
Audit in 60 minutes. Issues classified. Feeds generated.
What Merchdex levels up
AI-native product enrichment, previously only available via enterprise PIM platforms at $25K+/year
Multi-protocol feed generation for ACP, UCP, and Google Merchant Center, previously requiring dedicated engineering
AI channel attribution and refund-adjusted revenue reporting, previously non-existent for SMB merchants
Claim substantiation and compliance controls, previously only enforced by legal teams at large brands
Distribution
Merchdex generates correctly formatted feed files and structured data for every channel. Google Merchant Center receives active submission, ACP and UCP are hosted crawl-ready outputs, and schema.org plus sitemap outputs are deployed for merchant control. Destination platforms decide crawl and ranking outcomes.
Google Merchant Center
Submitted · diagnostics stay in GMCACP
Hosted crawl-ready feed · OpenAI-controlled crawl timingUCP
Hosted crawl-ready feed · Google-controlled crawl timingFuture AI surfaces
Hosted crawl-ready feeds and custom endpointsCustom endpoints
Merchant-defined discovery outputsAmazon Rufus
Product graph · Future feed endpointPricing
The free audit shows your Catalogue Readiness Score and top issues affecting discovery eligibility and product data quality. Paid plans unlock approved fixes, feed generation, enrichment, tracking, and reporting. Optional performance pricing is only available after tracking is validated and confirmed revenue is visible.
Commercial approach
Simple pricing
Run a free catalogue audit to see your readiness score and open issues. Upgrade to a paid plan for approved fixes, feed generation, and tracking tools.
See full pricingPaid plans from $99/month · Cancel any time · No engineering required
FAQ
No. While Shopify offers the quickest setup, Merchdex supports WooCommerce, Square, CSV uploads, SFTP feed drops, webhooks, and custom REST/GraphQL integrations to be fully platform-agnostic.
No. Merchdex connects to your store or feed in minutes. Your catalogue syncs automatically. The enrichment queue, feed exports, and attribution dashboard are all no-code. Your developer does not need to be involved.
No. Merchdex generates correctly formatted feed files that destination platforms crawl and index on their own schedules. We make your catalogue eligible, structured, and current, while the platforms decide what to recommend and when. No product can guarantee ranking in any AI agent, and any tool that claims otherwise is misleading you.
Merchants can start with Shopify, WooCommerce, Square, CSV upload, SFTP feed drop, or generic API/webhook ingestion. Connect your store or feed and Merchdex will scan your entire catalogue, generate a Catalogue Readiness Score for each product, and show you the top issues affecting your eligibility and discoverability, all at no cost. No credit card required.
Merchdex reads your source catalogue, maps it into a canonical product model, and generates discovery outputs from that single source of truth. Source systems stay authoritative for product data, while Merchdex hosts or publishes the outputs used by Google Merchant Center, ACP, UCP, schema.org, and tracked discovery links. If you change a product in your store, the next sync updates the related feeds and the dashboard shows the latest state.
Never. Merchdex is merchant-side infrastructure only. Shoppers checkout on your store. Merchdex tracks attribution and source paths, but never touches payment data or acts as a payment intermediary.
You own your enriched data. Before cancellation, you can export all AI-generated attributes as a CSV to keep or import elsewhere. We do not delete your approved enrichments for 30 days after cancellation.
Start with a free audit. Pay only when it's working. No engineering required.